We wish we had a cooler story.
But honestly, we were talking about how much value gets left sitting in a business…
…and someone said, “you just need to squeeze it.”
We looked at each other and went, “yeah, that’s it.”
Squeeze more from your accounting
Squeeze takes a fresh new approach to how accounting services are delivered – built for business owners who want more and for accountants who want to deliver it.
Accounting, reimagined.
Accounting evolution
We’re redefining what accounting should be.
For the people behind the number, business owners building something real, and accountants who want to do their best work.
We don’t just manage numbers. We create momentum.
We combine smart technology, real human insight, and practical thinking to simplify complexity and remove friction. We’re creating a community of accounting firms that give clear advice, reliable support, and provide systems that aren’t just keeping businesses compliant, they help move them forward.
We go beyond ticking boxes. We build relationships, create momentum, and celebrate shared wins. Because when our people, our accounting firms and your small business thrives, so do we.
Let’s make success simpler, more human, and a lot more rewarding.
How we started
Our Story
Squeeze was founded on a simple belief: accounting needed to evolve. Across the industry, too many firms were being held back by outdated systems, manual processes and a model that had not kept pace with the way modern businesses work. With AI and technology reshaping what is possible, the founders saw an opportunity to future-proof the profession — combining deep industry experience with smarter tools to help accounting firms improve how they operate, support clients and deliver advice.
From there, Squeeze was built to give accounting firms more than technology alone. We help firms streamline processes, strengthen systems and create more capacity for meaningful client support, while also offering them pathways for capital investment, succession planning and exit strategy. The goal is to protect what makes great firms valuable, then squeeze more from it — for firm owners, their teams and the businesses they serve.
What makes the Squeeze model different is the combination of accounting expertise, technology, automation and AI. Rather than viewing technology as a replacement for accountants, Squeeze has championed a model where technology enhances human capability. By reducing administrative burden and creating operational efficiencies, accountants are able to spend more time advising clients, solving problems and building meaningful relationships.
And why Squeeze, you might ask?
Our founders
Greg Sheehan, Co-Founder & Visionary
Greg brings decades of leadership experience in scaling digital platforms and transforming professional services. He has had senior roles at Nike, Air New Zealand, and most notably was Xero’s thought leader globally.
Squeeze is the embodiment of his “why” – to impact the world of small business globally and to improve the lives of the professionals who support them. There is a crisis facing the accounting profession: an ageing cohort of owners, a lack of new talent, and SMEs crying out for better support. With Squeeze, Greg is building an international brand that is tech-empowered, people-centred, and ready for the next decade of small business.
Olwyn Connolly, Co-Founder & Group CEO
Olwyn Connolly brings over a decade of experience leading digital and people transformation across the accounting sector.
Throughout her career, Olwyn has championed modernisation in the profession, combining technology, customer-centric design, and deep operational expertise.
At Squeeze, Olwyn turns vision into execution – coordinating operations, scaling teams, and ensuring small business owners and accountants have an experience they truly value. She is passionate about reshaping accounting as a purpose-driven, people-powered profession that improves the lives of business owners and those who support them.
James Frank, Co-Founder
James Frank is a corporate lawyer, advisor and SME investor with a deep commitment to helping small businesses succeed.
Through Frank Law and Frank Advisory, James partners with founders to structure smart deals, navigate complex legal landscapes, and unlock growth. He’s also a principal at Brolly Capital, backing purpose-driven businesses with real potential.
Known for his sharp thinking and practical approach, James brings a rare mix of legal expertise, corporate insight and practical execution. He’s passionate about giving small business owners the tools, frameworks and perspective to not just manage what they have but seize what’s possible.
Ready to squeeze more from accounting?
Whether you're a firm owner, a small business, or an accountant looking to grow, transition and transform.
