AI, automation and data are changing accounting – fast
From the way firms manage workflows and analyse information, to how accountants engage with clients, technology is creating opportunities to work smarter, move faster and deliver better experiences.
But at Squeeze Group, we don’t believe the future of accounting is about replacing people with technology. We believe it’s about using technology to make great people even better.
That was one of the key themes to come out of the recent Dashboard Insights FY26 Benchmarking Roadshow Series panel discussion, where I joined industry leaders Barry Tang from Count and James Scott from JD Scott + Co to discuss AI, automation, data and the changing accounting profession.
Technology should create capacity, not complexity
For accounting firms, the opportunity isn’t simply to adopt more technology. It’s to be thoughtful about where technology can remove friction, automate repetitive work and give people better information to make decisions.
Done well, that creates something incredibly valuable: time. More time for accountants to think. More time to advise. More time to understand their clients and their businesses. And more time to focus on the work where human judgement, experience and relationships really matter.
Building the accounting firm of the future
At Squeeze, we’re building an accounting group that’s intentionally different.
That means embracing AI, automation and data, while continuing to invest in the people behind our firms. As the profession evolves, we believe the strongest accounting firms will be those that get both sides of the equation right: using technology to improve how work gets done while creating an exceptional experience for their people and clients. Technology will continue to change accounting.
But great people, trusted relationships and genuinely understanding your clients? That’s the juice worth protecting.
